Passionate brand visionary with expertise in innovative design, brand extension and managing cross-functional teams. Ability to uncover market voids, identify future trends and deliver unique collections season after season.
Designs collections tailored to the target audience, price-point and brand mission proven by catapulting recent brand from $10M to $50M.
Brand Visionary: Innate ability to visualize and create the brand vision from research, color, trend and sales analytics.
Innovative Design: Generates new ideas to excite the market. Listens to the needs of customers and creates ingenious designs elevating brands to another level.
Cross-functional Team Management: Readily establishes rapport with teams, management, retailers, factories and vendor partners.
Resume Career Experience
DG Brands / DreamGirl International 2006- 2020
Design Director / Sr. Designer
Design Lingerie, Swimwear, and Costumes for $50-million US and international brand
Worked directly with retail buying management; specialty, international and mass-tier retailers
Extended brand from lingerie to include swimwear and costumes
Designed mainline collections and private label exclusives for mass-retailers and specialty chains
Established relationships with Chinese factories, suppliers and vendors
Designed the 3-top selling costumes for global retailer, Party City
Recognized for top-selling styles industry wide
Negotiated costs, executed product development and verified fit, quality and final approval
Directed, styled and choreographed photoshoots, catalogs and fashion shows
Partnered with marketing department to brand social media marketing strategies
Created editorial and visual merchandising for in-house website and e-commerce accounts
Remote work-from-home experience with full design in-house studio
Career Experience 1996-2006
Designer Guess Swim? Junior Swim LaBlanca Swim
Bare Nothings GM Activewear
Skills and Expertise Illustrator, Photoshop, Procreate, Microsoft Office