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    • Home
    • Design Collections
      • Costumes
      • Lingerie
      • Active & Swim
    • Testimonials
    • About Me
    • Behind the Designer
  • Home
  • Design Collections
    • Costumes
    • Lingerie
    • Active & Swim
  • Testimonials
  • About Me
  • Behind the Designer

Donna Petracca

Donna Petracca Donna Petracca Donna Petracca

Fashion Designer: lingerie, Swim, Costumes & Active

Fashion Designer: lingerie, Swim, Costumes & Active Fashion Designer: lingerie, Swim, Costumes & Active Fashion Designer: lingerie, Swim, Costumes & Active

About Me

Passionate brand visionary with expertise in innovative design, brand extension and managing cross-functional teams. Ability to uncover market voids, identify future trends and deliver unique collections season after season.

Designs collections tailored to the target audience, price-point and brand mission proven by catapulting recent brand from $10M to $50M.


Brand Visionary: Innate ability to visualize and create the brand vision from research, color, trend and sales analytics.


Innovative Design: Generates new ideas to excite the market. Listens to the needs of customers and creates ingenious designs elevating brands to another level.


Cross-functional Team Management: Readily establishes rapport with teams, management, retailers, factories and vendor partners.


Resume Career Experience

DG Brands / DreamGirl International 2006- 2020

Design Director / Sr. Designer

Design Lingerie, Swimwear, and Costumes for $50-million US and international brand

Worked directly with retail buying management; specialty, international and mass-tier retailers

Extended brand from lingerie to include swimwear and costumes

Designed mainline collections and private label exclusives for mass-retailers and specialty chains

Established relationships with Chinese factories, suppliers and vendors

Designed the 3-top selling costumes for global retailer, Party City

Recognized for top-selling styles industry wide

Negotiated costs, executed product development and verified fit, quality and final approval

Directed, styled and choreographed photoshoots, catalogs and fashion shows

Partnered with marketing department to brand social media marketing strategies

Created editorial and visual merchandising for in-house website and e-commerce accounts

Remote work-from-home experience with full design in-house studio


Career Experience 1996-2006

Designer Guess Swim? Junior Swim LaBlanca Swim

Bare Nothings GM Activewear

Performance Apparel


Skills and Expertise Illustrator, Photoshop, Procreate, Microsoft Office

    


Copyright © 2018 Donna Petracca - All Rights Reserved.

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